Never have so many paid so much for so little.

Hey, it’s a pretty good gig if you can get it.

Consumers buy me because I don’t have something that they may or may not have an intolerance for. I cost so much because it’s not easy to find substitutes for a product known as the “staff of life.” Some form is a stable in every food culture in the world.

So enjoy my metamorphosis in a truly amazing range of products from pizza crust to granola to bagels.

And remember that what you don’t get will cost you.